Dale L. Crawford is the Executive Director and Director of Conduit of the Steel Tube Institute. Dale is responsible for the organization’s activities to promote the growth and competitiveness of steel pipe and tubular products throughout North America. In addition to these responsibilities, he is in charge of activities, strategies, and programs of the Steel Tube Institute’s Conduit Section, which consists of North America’s leading steel conduit manufacturers
Before joining STI, Dale worked for an electrical contractor, Intermountain Wind and Solar, as their Director of Marketing and Business Development. He was responsible for all aspects of marketing and business development strategy. Prior to this position, Dale worked for nine years for the electrical wire manufacturer, Cerrowire, both in the Cerrowire-Utah office and at the corporate headquarters in Hartselle, Alabama. He began working for Cerrowire as a Production Supervisor, and subsequently worked as the Electrical Distribution Division’s Marketing Manager and finally as the Director of Marketing & Value Development. Dale was responsible for all marketing, PR, advertising, business development, and product development efforts for the company.